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PRINTING INFORMATION
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Web Offset, trimmed and sadle
stitched
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Trimmed page size 8 1/4"
x 10 3/4"
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Live area 7 1/2" x
10"
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Bleed size 8 1/2" x
11"
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Black and White
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Halftones - 100 line screen
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Four Color
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100 line screen preferred
(newsprint)
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150 line screen (glossy)
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Color key,Cromalin or Match
Print proof required
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PLACEMENT
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Above rates are based on
run-of-the-book placement subject to the publisher's approval,
guaranteed placement is available at extra charge. Guaranteed
location add 10%.
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LATE CHARGE
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Ads received after deadline -
add 15% late charge. See closing dates.
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COLOR CHARGES
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1 spot color $75
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2 spot colors $100
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3 spot colors $150
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INSERTS
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Requirements: surface area of
the insert must be smaller that 9" x 4" .
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Rates per 1,000 inserts -$45
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MAILING
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Mailing list available. Call
for quotes.
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DISCOUNTS
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Recognized agencies receive
15% discount.
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